Infinite Art and Glass

Branding for Infinite Art and Glass

These guys deal with glass. Glass as art. Let's hope so with a name like 'Infinite Art and Glass'. So the first thing I thought of was a logo of clear but defined form. Something that played with the characteristics of glass itself. And no resorting to 3D shenanigans. The infinity symbol, given the name of the company, felt like solid place to start...if not rather obvious. Rather than jumping into the "Let's see what else ya' got." rabbit hole, I went straight for the recognizable and focused on form. Suggesting defined yet translucent qualities while staying within respectable two-dimensional multi-functional atributes being the goal. Some concepts were put to work. Others, still on the bench. Others still, just mucking about. Those are quite easy to spot. They're the ones that "look cool"....so I've been told.
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